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  • 2017

  • Park, Patrick S.; Kim, Yong-hak (2017): Reciprocation under status ambiguity. How dominance motives and spread of status value shape gift exchange. In: Social Networks 48, S. 142-156. DOI: 10.1016/j.socnet.2016.08.004

    Abstract: How does status ambiguity affect reciprocation in gift exchange? We argue that actors in an exchange relationship delay reciprocation as a means of subtly claiming dominance when relative status is ambiguous. Using a two-step link-tracing sample of gift exchange dyads from an online social network site in the early days of social media, we analyze the probability of two-way exchange dyads and the timing of reciprocation while accounting for the nested and autocorrelated data structure. The results support the predicted inverted-U shape relationship between the hazard of reciprocation and status difference. This pattern is strongest when actors lack common foci of interaction from which relative status could be gauged accurately. In addition, a higher status individual tends to delay reciprocation longer than a lower-status individual, a finding consistent with the status competition explanation.

  • 2013

  • Sánchez-Franco, Manuel J.; Roldán, José L. (2013): The influence of familiarity, trust and norms of reciprocity on an experienced sense of community. An empirical analysis based on social online services. In: Behaviour & Information Technology 34 (4), S. 392-412. DOI: 10.1080/0144929X.2014.959455

    Abstract: The growing use of social online services raises the question of what encourages members to participate actively and maintain accumulated social capital. Our research has particularly become aware of the relevance of familiarity, trust and reciprocity in understanding the members' sense of a virtual community (VC). Familiarity and trust are efficient criteria to assess and determine the extent to which one should engage in a virtual relationship. Furthermore, the effort of sharing experiences and knowledge must be based on the expectation of receiving certain returns. A structural equation modelling, specifically partial least squares, is proposed to assess the relationships between the constructs. Overall, the empirical results provided strong support for the hypotheses. Familiarity and trust lead the member to develop a growing perceived community support (PCS) and significantly influence the sense of a VC. Norms of reciprocity directly influence affective trust and PCS. Higher familiarity does not moderate the impact of affective trust on PCS, however. The results of this study could thus help social online service providers to create a successful business model and to determine the main drivers of the members' sense of a VC.

  • 2007

  • Turner, Monique Mitchell; Tamborini, Ron; Limon, M. Sean; Zuckerman-Hyman, Cynthia (2007): The Moderators and Mediators of Door-in-the-Face Requests. Is it a Negotiation or a Helping Experience?. In: Communication Monographs 74 (3), S. 333-356. DOI: 10.1080/03637750701543469

    Abstract: The Door-in-the-Face ( DITF) compliance-gaining tactic occurs when a large request, expected to be rejected, is followed by a more reasonable request that is granted. The mechanisms underlying the DITF strategy remain unclear. Researchers have posed different explanations for the effectiveness of DITF, including the reciprocal concessions and the social responsibility models. These theoretical rationales for DITF were tested in a 3 ( request type: initial request only, DITF sequence, small request only) x 2 ( initial request size: moderate, large) x 2 ( solicitor familiarity: friend, stranger) between-participants experiment. Findings from the compliance data are mostly consistent with the reciprocal concessions model; but, findings from the cognitive and affective data were mixed. It appears that DITF messages are perceived as a helping situation for friends, but not for strangers. Strangers view request messages of all sizes to be a negotiation, but friends see these requests as a negotiation only when the initial request is large.

  • 2005

  • Nowak, Martin A.; Sigmund, Karl (2005): Evolution of indirect reciprocity. In: Nature 437 (7063), S. 1291-1298. DOI: 10.1038/nature04131

    DOI: http://www.ncbi.nlm.nih.gov/pubmed/16251955 

    Abstract: Natural selection is conventionally assumed to favour the strong and selfish who maximize their own resources at the expense of others. But many biological systems, and especially human societies, are organized around altruistic, cooperative interactions. How can natural selection promote unselfish behaviour? Various mechanisms have been proposed, and a rich analysis of indirect reciprocity has recently emerged: I help you and somebody else helps me. The evolution of cooperation by indirect reciprocity leads to reputation building, morality judgement and complex social interactions with ever-increasing cognitive demands.

  • 2004

  • Stevens, Jeffrey R.; Hauser, Marc D. (2004): Why be nice? Psychological constraints on the evolution of cooperation. In: Trends in cognitive sciences 8 (2), S. 60-65. DOI: 10.1016/j.tics.2003.12.003

    DOI: http://www.ncbi.nlm.nih.gov/pubmed/15588809 

    Abstract: Animals often aid others without gaining any immediate benefits. Although these acts seem to reduce the donor's fitness, they are only apparently altruistic. Donors typically help because they or their kin receive future benefits or avoid costly punishment. Reciprocal altruism--alternating the roles of donor and recipient--has been a well-studied form of cooperation among non-kin because of its intuitive appeal in explaining human cooperation. Despite immense theoretical interest, little empirical evidence substantiates the biological importance of reciprocal altruism in non-human animals. We propose that this is because psychological mechanisms constrain its application in cooperative contexts. In particular, we contend that cognitive limitations such as temporal discounting, numerical discrimination and memory make reciprocity difficult for animals.

  • 2000

  • Gintis, H. (2000): Strong reciprocity and human sociality. In: Journal of theoretical biology 206 (2), S. 169-179. DOI: 10.1006/jtbi.2000.2111

    DOI: http://www.ncbi.nlm.nih.gov/pubmed/10966755 

    Abstract: Human groups maintain a high level of sociality despite a low level of relatedness among group members. This paper reviews the evidence for an empirically identifiable form of prosocial behavior in humans, which we call "strong reciprocity", that may in part explain human sociality. A strong reciprocator is predisposed to cooperate with others and punish non-cooperators, even when this behavior cannot be justified in terms of extended kinship or reciprocal altruism. We present a simple model, stylized but plausible, of the evolutionary emergence of strong reciprocity.

  • 1999

  • Chartrand, Tanya L.; Bargh, John A. (1999): The chameleon effect. The perception–behavior link and social interaction. In: Journal of personality and social psychology 76 (6), S. 893-910. DOI: 10.1037/0022-3514.76.6.893

    Abstract: The chameleon effect refers to nonconscious mimicry of the postures, mannerisms, facial expressions, and other behaviors of one's interaction partners, such that one's behavior passively rind unintentionally changes to match that of others in one's current social environment. The authors suggest that the mechanism involved is the perception-behavior link, the recently documented finding (e.g., J. A. Bargh, M. Chen, & L. Burrows, 1996) that the mere perception of another' s behavior automatically increases the likelihood of engaging in that behavior oneself Experiment 1 showed that the motor behavior of participants unintentionally matched that of strangers with whom they worked on a task. Experiment 2 had confederates mimic the posture and movements of participants and showed that mimicry facilitates the smoothness of interactions and increases liking between interaction partners. Experiment 3 showed that dispositionally empathic individuals exhibit the chameleon effect to a greater extent than do other people.

  • 1998

  • Nowak, M. A.; Sigmund, K. (1998): Evolution of indirect reciprocity by image scoring. In: Nature 393 (6685), S. 573-577. DOI: 10.1038/31225

    DOI: http://www.ncbi.nlm.nih.gov/pubmed/9634232 

    Abstract: Darwinian evolution has to provide an explanation for cooperative behaviour. Theories of cooperation are based on kin selection (dependent on genetic relatedness), group selection and reciprocal altruism. The idea of reciprocal altruism usually involves direct reciprocity: repeated encounters between the same individuals allow for the return of an altruistic act by the recipient. Here we present a new theoretical framework, which is based on indirect reciprocity and does not require the same two individuals ever to meet again. Individual selection can nevertheless favour cooperative strategies directed towards recipients that have helped others in the past. Cooperation pays because it confers the image of a valuable community member to the cooperating individual. We present computer simulations and analytic models that specify the conditions required for evolutionary stability of indirect reciprocity. We show that the probability of knowing the 'image' of the recipient must exceed the cost-to-benefit ratio of the altruistic act. We propose that the emergence of indirect reciprocity was a decisive step for the evolution of human societies.

  • 1997

  • Schleicher, Antonia Folarin (1997): Using Greetings to Teach Cultural Understanding. In: The Modern Language Journal 81 (3). DOI: 10.2307/329309

    Abstract: Sociolinguistic journals and books are inundated with issues regarding greetings and forms of address. In these works, the major concern has been to analyze the word or wards used to refer to someone greeted. Others have also looked at issues of familiarity, reciprocity, politeness, gestures, and respect in regard to greetings. However, despite this sizable literature, little or nothing has been done with respect to cultural information provided in the language of greetings. This paper looks at the role Yoruba greetings play in understanding the culture of the speakers. It also illustrates that Yoruba greetings do more than establish an atmosphere of sociability; they also communicate cultural information and serve as value reinforcement for participants and observers. Therefore, teaching greetings in Yoruba goes beyond teaching the meanings of the greetings. It also involves teaching Yoruba learners the link between words and cultural content. Various examples of greetings and accounts of personal experience could be useful in methods courses to illustrate the interaction of words and actions in a cultural frame.

  • 1994

  • Selting, Margret (1994): Emphatic speech style - with special focus on the prosodic signalling of heightened emotive involvement in conversation. In: Journal of Pragmatics 22 (3-4), S. 375-408. DOI: 10.1016/0378-2166(94)90116-3

    Abstract: After a review of previous work on the prosody of emotional involvement, data extracts from natural conversations are analyzed in order to argue for the constitution of an 'emphatic (speech) style', which linguistic devices are used to signal heightened emotive involvement. Participants use prosodic cues, in co-occurrence with syntactic and lexical cues, to contexturalize turn-constructional units as 'emphatic'. Only realizations of prosodic categories that are marked in relation to surrounding uses of these categories have the power to contextualize units as displaying 'more-than-normal involvement'. In the appropriate context, and in co-occurrence with syntactic and lexical cues and sequential position, the context-sensitive interpretation of this involvement is 'emphasis'. Prosodic marking is used in addition to various unmarked cues that signal and constitute different activity types in conversation. Emphatic style highlights and reinforms particular conversational activities, and makes certain types of recipient responses locally relevant. In particular, switches from non-emphatic to emphatic style are used to contextualize 'peaks of involvement' or 'climaxes' in story-telling. These are shown in the paper to be 'staged' by speakers and treated by recipients as marked activities calling for displays of alignment with respect to the matter at hand. Signals of emphasis are deployable as techniques for locally organizing demonstrations of shared understanding and participant reciprocity in conversational interaction.

  • 1987

  • White, Gregory L.; Shapiro, Debra (1987): Don't I know you?. Antecedents and social consequences of perceived familiarity. In: Journal of Experimental Social Psychology 23 (1), S. 75-92. DOI: 10.1016/0022-1031(87)90026-6

    Abstract: The antecedents and consequences of the perceived familiarity, or resemblance, of a stranger to someone already known are explored in two studies. Study 1 showed that subjects in a discussion group who expected hostility to be directed toward them were more likely to perceive familiarity in group members compared to subjects in control conditions. In Study 2 male perceiver subjects had an 8-min phone conversation with female targets who did or did not resemble a close friend of the perceiver. Familiar targets were rated by both perceivers and naive judges to be more similar to the close friends in central trait descriptors. Results are discussed in terms of the social functions of perceived familiarity.

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