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  • 2017

  • Mikeska, Jessica; Harrison, Robert L.; Carlson, Les; Coryn, Chris L. S. (2017): The Influence of Parental and Communication Style on Consumer Socialization. In: Journal of Advertising Research 57 (3), S. 319-334. DOI: 10.2501/JAR-2017-002

    DOI: https://doi.org/10.2501/JAR-2017-002 

    Abstract: This meta-analysis merged family communication pattern (FCP) and parental socialization literature streams to offer renewed perspectives on how parents intervene in media-related consumer-socialization interactions with children. With only one exception, FCP-type effects were not different from theorized corresponding parental socialization-style effect sizes. This supports prior literature suggesting equivalency between specific FCP and parental socialization pairs. Furthermore, when certain FCP–parental socialization pairs were compared with other pairs on socialization interactions, such as control, coviewing, and discussing media strategy, differences were found that prior theorizing would have supported. Implications of these results are discussed, including what they suggest for managers. (PsycINFO Database Record (c) 2017 APA, all rights reserved) zitiert von 2

    Keywords: Advertising, Consumer Behavior, Interaktionsforschung, Kommunikation, Marketing, Mass media, Metaanalyse, Parent Child Communication, Socialization
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