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  • 2012

  • Brouwer, Marissa A.; Drummond, Claire; Willis, Eileen (2012): Using Goffman's theories of social interaction to reflect first-time mothers' experiences with the social norms of infant feeding. In: Qualitative health research 22 (10), S. 1345-1354. DOI: 10.1177/1049732312451873

    DOI: http://www.ncbi.nlm.nih.gov/pubmed/22785628 

    Abstract: Infant feeding, particularly breastfeeding, is an important public health issue because early feeding methods have been shown to influence health throughout childhood. We investigated how social norms influence first-time mothers' decisions around feeding methods. We conducted two in-depth interviews with 11 first-time mothers, the first 3 weeks after birth and the second 3 months following birth. We analyzed interview data using a third-level, thematic analysis, using Goffman's theories of social interaction to guide our analysis. Our results highlighted several issues surrounding breastfeeding in modern society. We propose that nursing mothers are conscious of adhering to social norms of being a good mother, but must also cope with societal views about presenting normal appearances when they need to feed their babies in public.

  • 2011

  • Pagliaro, Stefano; Ellemers, Naomi; Barreto, Manuela (2011): Sharing moral values: Anticipated ingroup respect as a determinant of adherence to morality-based (but not competence-based) group norms. In: Personality & social psychology bulletin 37 (8), S. 1117-1129. DOI: 10.1177/0146167211406906

    DOI: http://www.ncbi.nlm.nih.gov/pubmed/21540366 

    Abstract: This research examines how moral values regulate the behavior of individual group members. It argues that group members behave in line with moral group norms because they anticipate receiving ingroup respect when enacting moral values that are shared by ingroup members. Data from two experimental studies offer evidence in support. In Study 1 (N = 82), morality-based (but not competence-based) ingroup norms determined whether members of a low-status group opted for individual versus collective strategies for status improvement. This effect was mediated by anticipated ingroup respect and emerged regardless of whether group norms prescribed collectivistic or individualistic behavior. These effects were replicated in Study 2 (N = 69), where no comparable effect was found as a result of moral norms communicated by a higher status outgroup. This indicates that social identity implications rather than interdependence or more generic concerns about social approval or importance of cooperation drive these effects.

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