Alle Publikationen
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2017
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(2017): Neural substrates of embodied natural beauty and social endowed beauty. An fMRI study. In: Scientific reports 7 (1). DOI: 10.1038/s41598-017-07608-8
DOI: http://www.ncbi.nlm.nih.gov/pubmed/28769082 Abstract: What are the neural mechanisms underlying beauty based on objective parameters and beauty based on subjective social construction? This study scanned participants with fMRI while they performed aesthetic judgments on concrete pictographs and abstract oracle bone scripts. Behavioral results showed both pictographs and oracle bone scripts were judged to be more beautiful when they referred to beautiful objects and positive social meanings, respectively. Imaging results revealed regions associated with perceptual, cognitive, emotional and reward processing were commonly activated both in beautiful judgments of pictographs and oracle bone scripts. Moreover, stronger activations of orbitofrontal cortex (OFC) and motor-related areas were found in beautiful judgments of pictographs, whereas beautiful judgments of oracle bone scripts were associated with putamen activity, implying stronger aesthetic experience and embodied approaching for beauty were elicited by the pictographs. In contrast, only visual processing areas were activated in the judgments of ugly pictographs and negative oracle bone scripts. Results provide evidence that the sense of beauty is triggered by two processes: one based on the objective parameters of stimuli (embodied natural beauty) and the other based on the subjective social construction (social endowed beauty).
Keywords: ACTIVATION, APPRAISAL, ATTRACTIVENESS, Attraktivität, beauty, Beeinflussung der Bewertung moralischer Urteile, Bewertung von sozialem Verhalten (/sozialer Angemessenheit), BRAIN, CORTEX, Disziplin, Einfluss von ästhetischer Vorprägung/Erziehung, FACES, interdisziplinär, Kulturtheorie, LATERALIZATION, Observablen/Kriterien für sozial angemessenes Verhalten und dessen Bewertung, PAINTINGS, Psychologie, schönheit, Schönheit/Attraktivität, script, social endowered beauty, sozial konstruiert, soziale Konstruktion, SYMMETRY, VISUAL AESTHETIC PERCEPTION 2013
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(2013): The Beautiful, the Cheerful, and the Helpful. The Effects of Service Employee Attributes on Customer Satisfaction. In: Psychology & Marketing 30 (3), S. 211-226. DOI: 10.1002/mar.20599
Abstract: In contrast to prior studies examining only piecemeal aspects of employee attributes (i.e., physical attractiveness, displayed emotion, or helpfulness), the present research adopts an encompassing approach and considers these attributes simultaneously. These three attributes were selected as they represent the physical, emotional, and motivational aspects of the employee, respectively. This holistic approach provides an understanding of how these three dimensions of employee attributes exert differential effects and interact with one another on customer satisfaction. In order to validate the proposed framework and hypotheses, the authors conducted an experiment as well as a survey in an actual retail setting. Results show that even though all three employee attributes lead to customer satisfaction, employee helpfulness has the strongest impact. In addition, employees' displayed emotion interacts with their physical attractiveness and helpfulness, respectively, to influence customer satisfaction. These findings not only contribute to the literature, but also have managerial implications for high-contact services.
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