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  • 2011

  • Wu, Peggy; Miller, Christopher A.; Funk, Harry; Vikili, Vanessa (2011) : Computational Models Of Etiquette And Culture In: Hayes, Caroline C.; Miller, Christopher Allan (Hg.): Human-computer etiquette: Cultural expectations and the design implications they place on computers and technology: Boca Raton, Fla.: CRC Press, S. 63-90

    Abstract: Etiquette is often defined as a shared code of conduct. Social etiquette such as how to greet your new boss from Japan can be seen as a discrete set of rules that define the proper behaviors for specific situational contexts. Those who share the same etiquette model (i.e., the same rules and interpretations of these rules) may also share expectations of appropriate behaviors, and interpretations of unexpected behaviors. When people lack a shared model of etiquette, the result may be confusing, unproductive, or even dangerous interactions. Etiquette is a well studied phenomenon in linguistics and sociology; it is a vital part of communication in virtually all cultures and all types of interactions. However, what is of particular interest in the work reported throughout this volume, is the increasing evidence that people expect their interactions with computers to be very like their interactions with humans. Not only do people readily anthropomorphize technological artifacts, but they relate to them at a social level (Reeves and Nass, 1996). We propose that the concepts of etiquette can be expanded and used to design effective human-computer interactions, and predict human reactions to computer behaviors. In this chapter we present a well studied and influential body of work on politeness in human interactions, discuss its validity in human-computer interactions, present a “believability” metric, and provide examples of empirical experiments quantifying the implementations to show that models of etiquette are not only amendable to quantitative modeling and analysis, but can also predict human behavior in human– computer and computer mediated interactions. We briefly discuss a computational model of etiquette and a series of experiments that empirically validate this model, and conclude by discussing challenges of current models and future work.

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