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2012
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(2012): Global business etiquette. A guide to international communication and customs. 2. ed.. Santa Barbara, Calif.: Praeger. Online verfügbar unter http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=439896
Abstract: Tales of the 'Ugly American' abroad are all too familiar. In business, making a cultural faux pas when in a foreign setting isn't just embarrassing; it can have a very high cost in terms of a botched deal and lost profit. Something as simple and subtle as a head movement or casual gesture can have enormous consequence. Businesspeople who work internationally or work with people who are international need to know how to act before they can get the business—and keep it. Proper business communication includes everything from emails to eye contact, and the rules of what is 'right' in other countries can be daunting to navigate. Global Business Etiquette: A Guide to International Communication and Customs, Second Edition provides critical information that businesspeople—both men and women—need to understand the dynamics of cross-cultural communication, avoid embarrassing and costly gaffes, and succeed in business outside of the United States. Topics covered in this indispensable resource include conversation topics that are considered appropriate for different situations; how to make a positive good impression; dress and travel; attitudes toward religion, education, status, and social class; and cultural variations in public behavior. International readers will appreciate information about the United States provided at the end of the ten chapters regarding the countries that do the most business with Americans. (PsycINFO Database Record (c) 2016 APA, all rights reserved) zitiert von 66
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