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  • 2004

  • Preece, Jenny (2004): Etiquette online: From nice to necessary. In: Communications of the ACM 47 (4), S. 56-61. DOI: 10.1145/975817.975845

    Abstract: Why is etiquette online important? As Internet settlers form cyber-communities, the importance of etiquette grows. Lack of etiquette is weakening sociability and even destroying online communities. Etiquette online is not just nice to have, it is necessary. Like the pioneers of the wild west, early Internet adopters were a rough and tumble gang. An occasional sarcastic comment, expletive, or confrontational challenge was part of thefun. But times have changed. Today’s settlers flock online in the millions. A single word aptly summarizes these settlers – ‘diverse’. These Internet users come from many cultures and walks of life. They arrive with a mix of expectations using a variety of technologies, which they access in different ways. The new settlers include children and adults, healthy and infirm, eager and reluctant. English-speakers dominate but other languages and cultures are gaining prominence. The number of women matches the number of men. Even, low-income families and those with limited education are beginning to appear (Pew, 2003). This diversity can have its charm, but also can lead to unpredictable encounters, misunderstandings, and frustrated expectations. One person’s clever joke is another person’s offensive insult. Connecting with others tops the ‘to do’ lists for new settlers. Internet shopping, gaming, and searching for information, particularly health information, are also near the top. The new settlers are a social bunch compared with the early pioneers, who focused on programming and information-oriented tasks. Different types of technology require different forms of etiquette (Marx, 1994).

    Keywords: Computer Science, Design, Digitalisierung, doppelter Treffer, Etikette, Etiquette, Favoriten, Human-Computer Etiquette, Informations- & Kommunikationstechnik, Internetportale/Blogs, Kontexte mit sozialer Diversität, Mensch-Technik-Relationen (MTR), Mensch-Technische Systeme, Modelle/Theorien, Online, Realtechnik, Soziale Angemessenheit, soziale Medien, special issue, Technik, Volltreffer
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