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  • 2018

  • Benitez-Garcia, Gibran; Nakamura, Tomoaki; Kaneko, Masahide (2018): Multicultural Facial Expression Recognition Based on Differences of Western-Caucasian and East-Asian Facial Expressions of Emotions. In: IEICE Transactions on Information and Systems 101 (5), S. 1317-1324. DOI: 10.1587/transinf.2017MVP0025

    Abstract: An increasing number of psychological studies have demonstrated that the six basic expressions of emotions are not culturally universal. However, automatic facial expression recognition (FER) systems disregard these findings and assume that facial expressions are universally expressed and recognized across different cultures. Therefore, this paper presents an analysis of Western-Caucasian and East-Asian facial expressions of emotions based on visual representations and cross-cultural FER. The visual analysis builds on the Eigenfaces method, and the cross-cultural FER combines appearance and geometric features by extracting Local Fourier Coefficients (LFC) and Facial Fourier Descriptors (FFD) respectively. Furthermore, two possible solutions for FER under multicultural environments are proposed. These are based on an early race detection, and independent models for culture-specific facial expressions found by the analysis evaluation. HSV color quantization combined with LFC and FFD compose the feature extraction for race detection, whereas culture-independent models of anger, disgust and fear are analyzed for the second solution. All tests were performed using Support Vector Machines (SVM) for classification and evaluated using five standard databases. Experimental results show that both solutions overcome the accuracy of FER systems under multicultural environments. However, the approach which individually considers the culture-specific facial expressions achieved the highest recognition rate.

  • Yuliia, Rybinska (2018): Lingvo-Sociocultural Specific Of Talk Show Translation As A Tv Discourse Genre

    Abstract: ABSTRACT The article is devoted to the linguistic and sociocultural features of the talkshow translationas a television discourse genre. The results of the research in the sphere of mass-media discourse represent a big value for understanding of different field correlation such as media and culture, sociocultural reality and its representation in media. It also has a big value for detecting of mass-media texts complicated semantic structure and different aspects of linguistic personality communicative behavior. The object of the study is television discourse as a linguistic and sociocultural phenomenon. The subjects of the study are linguistic and stylistic, linguistic and pragmatic, linguistic and sociocultural means that detect talk-show as a genre of TV discourse, realized in the situation of interpersonal communication, complicated by the mass communication conditions and institutional status of a TV presenter, who’s main aim is to affect the TV audience. One of the un explored and quite popular genres of television discourse is the talk show genre. In America the linguistic communication in the talk show genre is focused on the personality expression. The key concepts of such linguistic culture are self (self-presentation, self-made man), "challenge", "success" (only the best, geniuses). Thematic preferences and basic concepts of American linguistic culture are among the universal extralinguistic features of the talk show genre that takes in to account the national and cultural specifics of the communication in the American TV show.

  • 2017

  • Izadi, Ahmad (2017): Culture-generality and culture-specificity of face. In: Pragmatics and Society 8 (2). DOI: 10.1075/ps.8.2.03iza

    Abstract: In theorizing face as relational and interactional, Arundale (2010) argues that face encompasses a dialectic of relational connection and separation, which is culture-general, but can be voiced differently in different cultures. This paper examines how Arundale’s Face Constituting Theory (FCT) relates to the culture-specific emic understanding of face in Persian culture in talk in dissertation defense sessions. The data are two argumentative excerpts of natural interaction from a corpus of 12 PhD defense sessions in Iran. It is first argued that relational connection and separation is voiced as bonding and differentiation. Second, it is shown how the Persian emic concept of aberu can be accommodated in FCT. The analyses, grounded in CA and FCT, show how the dialectic of bonding and differentiation is interactionally achieved in the practices of aberu.

  • 2015

  • Fan, Terence Ping-Ching; Tan, Alex Tai Loong (2015): How Product Attributes Influence Internationalization. A Framework of Domain- and Culture-Specificity. In: Management International Review 55 (1), S. 53-76. DOI: 10.1007/s11575-014-0229-0

    Abstract: This paper introduces two dimensions of product attributes in the context of internationalization: domain- and culture-specificity. Products can be high or low in domain- or culture-specificity, thereby being one of four broad categories in a two-by-two matrix. This framework of product attributes helps explain a series of gradations on how cultural difference influences the difficulty of selling a product internationally. By examining four cases, one from each of these categories, this paper shows that different product attributes affected the difficulty or ease with which the products of these firms were internationalized. While all four cases were able to derive international sales, the domain- and culture-specificity of their products constrained the international markets these products could feasibly enter into, and how soon this could take place. In general, more culture-specific products face higher hurdles in a culturally dissimilar international market compared with the home market. However, given products of similar culture-specificities, highly domain-specific products tend to have less difficulty in selling to a culturally different international market than products that are not domain-specific.

  • Knoeferle, Klemens M.; Woods, Andy; Käppler, Florian; Spence, Charles (2015): That Sounds Sweet. Using Cross-Modal Correspondences to Communicate Gustatory Attributes. In: Psychology & Marketing 32 (1), S. 107-120. DOI: 10.1002/mar.20766

    Abstract: Building on existing research into sound symbolism and cross-modal correspondences, this article proposes that cross-modal correspondences-systematic mappings between different sensory modalities-can be used to communicate nonmusical, low-level sensory properties such as basic tastes through music. A series of three experiments demonstrates that cross-modal correspondences enable people to systematically encode basic taste properties into parameters in musical space (Experiment 1), and that they are able to correctly decode basic taste information embedded in complex musical compositions (Experiments 2 and 3). The results also suggest some culture-specificity to these mappings, given that decoding performance, while still above chance levels, was lower in Indian participants than in those from the United States (Experiment 3). Implications and potential applications of these findings are discussed.

  • 2014

  • Sütterlin, Christa; Schiefenhövel, Wulf; Lehmann, Christian; Forster, Johanna; Apfelauer, Gerhard (2014): Art as behaviour – an ethological approach to visual and verbal art, music and architecture. In: Anthropologischer Anzeiger 71 (1), S. 3-13. DOI: 10.1127/0003-5548/2014/0371

    Abstract: In recent years, the fine arts, architecture, music and literature have increasingly been examined from the vantage point of human ethology and evolutionary psychology. In 2011 the authors formed the research group 'Ethology of the Arts' concentrating on the evolution and biology of perception and behaviour. These novel approaches aim at a better understanding of the various facets represented by the arts by taking into focus possible phylogenetic adaptations, which have shaped the artistic capacities of our ancestors. Rather than culture specificity, which is stressed e.g. by cultural anthropology and numerous other disciplines, universal human tendencies to perceive, feel, think and behave are postulated. Artistic expressive behaviour is understood as an integral part of the human condition, whether expressed in ritual, visual, verbal or musical art. The Ethology of the Arts-group's research focuses on visual and verbal art, music and built environment/architecture and is designed to contribute to the incipient interdisciplinarity in the field of evolutionary art research.

  • 2013

  • Bernárdez, Enrique (2013): On the cultural character of metaphor. Some reflections on Universality and Culture-specificity in the language and cognition of time, especially in Amerindian languages. In: REVIEW OF COGNITIVE LINGUISTICS 11 (1), S. 1-35. DOI: 10.1075/rcl.11.1.01ber

    Abstract: The paper is devoted to an analysis of the relation between language and culture in the context of Conceptual Metaphor Theory (CMT). Section 2 deals in an explicitly critical way with some problems in the concept of "culture" as used in "mainstream" schools of CL. Section 3 offers a brief review of the problems involved in the studies on the concept of "time" and its metaphors. Section 4 reviews some interpretations of the concept of "time" in Amerindian cultures. Section 5 analyses the linguistic expression of time in Quechua, in an attempt to (dis)confirm the "past in front" conceptualisation proposed by some researchers for the (geographically and culturally close, but genetically unrelated) Aymara language. Some final conclusions follow.

  • 2012

  • House, Juliane (2012): (Im)politeness in cross-cultural encounters. In: Language and Intercultural Communication 12 (4), S. 284-301. DOI: 10.1080/14708477.2012.722097

    Abstract: In this article I will first discuss the notions of 'politeness' and 'impoliteness' including a multilevel model of politeness and impoliteness that relates universal levels to culture-and language-specific ones. Given this framework and my earlier postulation of a set of parameters along which members of two linguacultures differ in terms of communicative styles and preferences conventionally holding in a particular linguaculture, I will provide several examples of cross-cultural interactions in academic advising sessions. These examples will be discussed and some conclusions about misunderstandings in cross-cultural communication and ways to mitigate or avoid them will be drawn.

  • 2010

  • Wang, Georgette; Kuo, Eddie C.Y. (2010): The Asian communication debate. Culture-specificity, culture-generality, and beyond. In: Asian Journal of Communication 20 (2), S. 152-165. DOI: 10.1080/01292981003693344

    Abstract: Critical discussion of Asian communication theory began in the 1980s, fermented in the 1990s, and in recent years was enriched by the criticism of Eurocentrism. Significant progress has been made in the pursuit of theory construction, especially in areas that closely deal with culture and communication issues, e.g., intercultural communication, postcolonial or cultural studies. While greater attention was paid to the cultural contexts of communication research in Asia, a number of crucial issues seem to have remained unsettled, among them the need and possibility of de-Westernization, and the pros and cons of culture-specific and culture-general approaches. In this article we make an attempt to tease through layers of arguments and sift proposals and possibilities, with the hope that a more viable future direction could emerge to reconcile the tension between culture-specificity and culture-generality. Our discussion focuses on the concept of cultural commensurability, which stresses similarity and equivalence, and not commonality and uniformity. Taking note of the inherent openness of culture, language and meaning, it is argued that the concept of cultural commensurability will open the indigenization issue to a broader horizon for future discourse.

  • 2009

  • Kita, Sotaro (2009): Cross-cultural variation of speech-accompanying gesture. A review. In: Language and Cognitive Processes 24 (2), S. 145-167. DOI: 10.1080/01690960802586188

    Abstract: This article reviews the literature on cross-cultural variation of gestures. Four factors governing the variation were identified. The first factor is the culture-specific convention for form-meaning associations. This factor is involved in well-known cross-cultural differences in emblem gestures (e.g., the OK-sign), as well as pointing gestures. The second factor is culture-specific spatial cognition. Representational gestures (i.e., iconic and deictic gestures) that express spatial contents or metaphorically express temporal concepts differ across cultures, reflecting the cognitive differences in how direction, relative location and different axes in space are conceptualised and processed. The third factor is linguistic differences. Languages have different lexical and syntactic resources to express spatial information. This linguistic difference is reflected in how gestures express spatial information. The fourth factor is culture-specific gestural pragmatics, namely the principles under which gesture is used in communication. The culture-specificity in politeness of gesture use, the role of nodding in conversation, and the use of gesture space are discussed.

  • 2002

  • Katigbak, Marcia S.; Church, Austin Timothy; Guanzon-Lapeña, Maria Angeles; Carlota, Annadaisy J.; del Pilar, Gregorio H. (2002): Are indigenous personality dimensions culture specific?. Philippine inventories and the five-factor model. In: Journal of personality and social psychology 82 (1), S. 89-101. DOI: 10.1037//0022-3514.82.1.89

    Abstract: The authors addressed the culture specificity of indigenous personality constructs, the generalizability of the 5-factor model (FFM), and the incremental validity of indigenous measures in a collectivistic culture. Filipino college students (N = 508) completed 3 indigenous inventories and the Filipino version of the Revised NEO Personality Inventory (NEO-PI-R). On the basis of the factor and regression analyses, they concluded that (a) most Philippine dimensions are well encompassed by the FFM and thus may not be very culture specifics (b) a few indigenous constructs are less well accounted for by the FFM; these constructs are not unknown in Western cultures. but they may be particularly salient or composed somewhat differently in the Philippines: (c) the structure of the NEO-PI-R FFM replicates well in the Philippines and (d) Philippine inventories add modest incremental validity beyond the FFM in predicting selected culture-relevant criteria.

  • 2001

  • Mandal, Manas K.; Harizuka, Susumu; Bhushan, Braj; Mishra, R. C. (2001): Cultural variation in hemifacial asymmetry of emotion expressions. In: British Journal of Social Psychology 40 (3), S. 385-398. DOI: 10.1348/014466601164885

    Abstract: Photographs of hemifacial composites (left-left, right-right and normal presentation, right-left) of three cultures (Japanese, Oriental Indian and North American) disp laying six emotions (happy, sad, fear, anger, surprise, disgust) and a neutral state were administered successively (one by one) as well as simultaneously (three hemifacial photographs of an expression at a time) to observers for judgment on a 5-point scale in terms of distinctiveness of expression. Observers' judgments were treated with a culture of expressor x sex of expressor x facial presentation x emotion category mixed factorial ANOVA. Cultures did not vary for their distinctiveness of facial expressions, suggesting universality in this respect. Culture-specificity was, however, observed with respect to hemifacial asymmetry and valence of emotion expressions: (1) Japanese showed a right hemifacial bias for positive and left hemifacial bias for negative emotions; Indians and North Americans showed left hemifacial bias for all emotions, and (2) negative emotion expressions were least distinctly identifiable in Japanese faces followed by Indian and North American faces.

  • 2000

  • Kövecses, Z. (2000): The concept of anger. Universal or culture specific?. In: Psychopathology 33 (4), S. 159-170. DOI: 10.1159/000029139

    DOI: http://www.ncbi.nlm.nih.gov/pubmed/10867573 

    Abstract: I will suggest that the English word 'anger' and its counterparts in diverse languages of the world are based on concepts of anger that have a great deal of complexity. This conceptual complexity derives from several sources: (1) the metaphors and metonymies that apply to the concepts in various languages; (2) the prototypes of anger that people share in these cultures, and (3) the many different senses that the word anger and its counterparts have in different languages. We can ask: Are there any universal aspects of the concept(s) of anger? On the basis of linguistic evidence from English, Chinese, Japanese, Hungarian, Zulu and Wolof, I will suggest that there are, but I will also claim that some of the aspects are culture specific. This raises the further important question of why there is both universality and culture specificity in the conceptualization of this emotion. At stake is the issue of which of the following two contradictory claims is valid: (1) that anger is conceptualized in the same way universally, or (2) that anger is a social construction and thus varies considerably from culture to culture. I will propose a compromise view, which can be called 'body-based social constructionism', that enables us to see anger and its counterparts as both universal and culture specific.

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