Alle Publikationen
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2016
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(2016): Breaching or Building Social Boundaries?. In: Communication Research 25 (6), S. 689-715. DOI: 10.1177/009365098025006006
Abstract: Computer-mediated communication (CMC) is sometimes heralded for its power to break down social boundaries and to liberate individuals from social influence, group pressure, and status and power differentials that characterize much face-to-face interaction. We review research conducted within the framework of the social identity model of deindividuation effects (SIDE) demonstrating that this is not always the case. When communicators share a common social identity, they appear to be more susceptible to group influence, social attraction stereotyping, gender typing, and discrimination in anonymous CMC. Although CMC gives us the opportunity to traverse social boundaries, paradoxically, it can also afford these boundaries greater power, especially when they define self- and group identity.
Keywords: breach of social interaction, computervermittelte Kommunikation, Disziplin, doppelter Treffer, Favoriten, Im (wissenschaftlichen) Diskurs, Informations- & Kommunikationstechnik, Kommunikation, Macht, Mediationstheorie, Mensch-Technik-Relationen (MTR), Modelle/Theorien, Realtechnik, Reflexionen über MTR, Social Identity Model of Deindividuation Effects (SIDE), Soziale Angemessenheit, soziale Grenzen, Soziale Rolle, sozialer Einfluss, sozialer Status, Technik, Technikphilosophie, (Theory of) technological mediation, Überblick 2011
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(2011): Organizational Norm Congruency and Interpersonal Familiarity in E-Mail. Examining Messages From Two Different Status Perspectives. In: Journal of Computer-Mediated Communication 16 (2), S. 228-249. DOI: 10.1111/j.1083-6101.2011.01537.x
Abstract: Relying on SIDE theory, this 2 x 2 experimental design tested the effects of adherence to organizational norms and interpersonal familiarity in e-mail messages from both superior and subordinate perspectives. Results reveal that using norm-congruent e-mail messages account for over 50% of the variance in both superior and subordinate attitudes toward the message and between 30% and 56% of the variance in perceptions of source credibility. Data from the superiors indicate that norm congruent e-mail messages account for 14.4% of the variance in message compliance. Results from subordinates reveal an interaction effect that is consistent with SIDE-based predictions. Subordinates believe superiors are most likely to comply with e-mail requests from unfamiliar subordinates that are crafted in a manner congruent with organizational norms.
1995
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(1995): A Social Identity Model of Deindividuation Phenomena. In: European Review of Social Psychology 6 (1), S. 161-198. DOI: 10.1080/14792779443000049
Abstract: This chapter challenges traditional models of deindividuation. These are based on the assumption that such factors as immersion in a group and anonymity lead to a loss of selfhood and hence of control over behaviour. We argue that such models depend upon an individualistic conception of the self, viewed as a unitary construct referring to that which makes individuals unique. This is rejected in favour of the idea that self can be defined at various different levels including the categorical self as well as the personal self. Hence a social identity model of deindividuation (SIDE) is outlined. Evidence is presented to show that deindividuation manipulations gain effect, firstly, through the ways in which they affect the salience of social identity (and hence conformity to categorical norms) and, secondly, through their effects upon strategic considerations relating to the expression of social identities. We conclude that the classic deindividuation paradigm of anonymity within a social group, far from leading to uncontrolled behaviour, maximizes the opportunity of group members to give full voice to their collective identities.
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