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  • 2014

  • Ashton, Michael C.; Lee, Kibeom; Vries, Reinout E. de (2014): The HEXACO Honesty-Humility, Agreeableness, and Emotionality factors. A review of research and theory. In: Personality and social psychology review: An official journal of the Society for Personality and Social Psychology, Inc 18 (2), S. 139-152. DOI: 10.1177/1088868314523838

    DOI: http://www.ncbi.nlm.nih.gov/pubmed/24577101 

    Abstract: We review research and theory on the HEXACO personality dimensions of Honesty-Humility (H), Agreeableness (A), and Emotionality (E), with particular attention to the following topics: (1) the origins of the HEXACO model in lexical studies of personality structure, and the content of the H, A, and E factors in those studies; (2) the operationalization of the H, A, and E factors in the HEXACO Personality Inventory-Revised; (3) the construct validity of self-reports on scales measuring the H factor; (4) the theoretical distinction between H and A; (5) similarity and assumed similarity between social partners in personality, with a focus on H and A; (6) the extent to which H (and A and E) variance is represented in instruments assessing the "Five-Factor Model" of personality; and (7) the relative validity of scales assessing the HEXACO and Five-Factor Model dimensions in predicting criteria conceptually relevant to H, A, and E.

  • 2011

  • Roozmand, Omid; Ghasem-Aghaee, Nasser; Hofstede, Gert Jan; Nematbakhsh, Mohammad Ali; Baraani, Ahmad; Verwaart, Tim (2011): Agent-based modeling of consumer decision making process based on power distance and personality. In: KNOWLEDGE-BASED SYSTEMS 24 (7), S. 1075-1095. DOI: 10.1016/j.knosys.2011.05.001

    Abstract: Simulating consumer decision making processes involves different disciplines such as: sociology, social psychology, marketing, and computer science. In this paper, we propose an agent-based conceptual and computational model of consumer decision-making based on culture, personality and human needs. It serves as a model for individual behavior in models that investigate system-level resulting behavior. Theoretical concepts operationalized in the model are the Power Distance dimension of Hofstede’s model of national culture; Extroversion, Agreeableness and Openness of Costa and McCrae’s five-factor model of personality, and social status and social responsibility needs. These factors are used to formulate the utility function, process and update the agent state, need recognition and action estimation modules of the consumer decision process. The model was validated against data on culture, personality, wealth and car purchasing from eleven European countries. It produces believable results for the differences of consumer purchasing across eleven European countries.

  • 2009

  • Hilbig, Benjamin E.; Zettler, Ingo (2009): Pillars of cooperation. Honesty–Humility, social value orientations, and economic behavior. In: Journal of Research in Personality 43 (3), S. 516-519. DOI: 10.1016/j.jrp.2009.01.003

    Abstract: The current work explores the predictive power of the recently proposed sixth personality dimension, Honesty–Humility, with respect to economic and cooperative behavior. It was expected that this factor should explain how decision makers allocate a valued good to themselves vs. another in the dictator and the ultimatum game. More importantly, we predicted that Honesty–Humility would explain differences between these games in which the power of the recipient to retaliate is varied. Both conjectures were corroborated in a semi-experimental study with N=134 participants: individuals low in Honesty–Humility made more selfish decisions and only shifted towards a more fair allocation whenever the other was empowered to punish defection. Those high in Honesty–Humility, on the other hand, displayed a stable tendency for choosing a more fair solution – even when they could have defected without fearing consequences. Finally, social value orientations were shown to partially mediate the effects found.

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