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  • 2018

  • Wörle, Monika; Paulus, Markus (2018): Normative expectations about fairness. The development of a charity norm in preschoolers. In: Journal of experimental child psychology 165, S. 66-84. DOI: 10.1016/j.jecp.2017.03.016

    DOI: http://www.ncbi.nlm.nih.gov/pubmed/28477951 

    Abstract: This study investigated preschool children's normative expectations about the fair distribution of resources. We examined whether preschool children have a norm of charity, that is, a norm to give more to poor individuals than to wealthy individuals. To this end, we presented 3- to 6-year-olds (N=81) with two different resource allocation situations. In one situation, an agent complied with a norm of charity by allocating more resources to a poor recipient than to a rich recipient. In the other situation, a different agent violated the norm by allocating more resources to a wealthy recipient. We assessed (a) children's verbal protest and affirmation during the resource allocation situations, (b) their punishing and rewarding behavior toward the agents, and (c) their evaluations of the agents' behavior. The results show that older (5- and 6-year-old) preschool children enforced norm-compliant behavior and protested against the norm violation of the protagonist who gave more items to the wealthy recipient, but this was not the case in younger preschool children. These findings demonstrate that older preschool children consider charity as a norm and enforce this norm toward third parties.

  • 2016

  • Wikström, Peter (2016): when I need/want to. Normativity, identity, and form in user construals of ‘talk-like’ tweeting. In: Discourse, Context & Media 14, S. 54-62. DOI: 10.1016/j.dcm.2016.09.003

    Abstract: The focus of this study is on how Twitter users construe talk-like tweeting in metalinguistic utterances. In a material of tweets containing or responding to explicit comparisons of tweeting to talking (N=520), a broad range of construals are identified, showing Twitter users associating talk-likeness with, e.g., notions of the textual representation of voice, of grammatical (in-)correctness, of accurately reflecting one's 'real-life' identity, and of regional or social variation in language use. These associations frequently serve normative functions, enforcing or contesting linguistic and discursive norms in both serious and playful ways. The findings offer a novel perspective on the oft-debated orality of computer-mediated discourse, providing a window on how a process of enregisterment (Agha, 2007) is instantiated and how language norms are actively negotiated by participants in everyday online language use on Twitter.

  • 2009

  • Mucchi-Faina, Angelica; Pacilli, Maria Giuseppina; Pagliaro, Stefano; Alparone, Francesca Romana (2009): Ambivalence in Intergroup Evaluation. The Role of Fairness Norm. In: Social Justice Research 22 (1), S. 117-133. DOI: 10.1007/s11211-009-0090-7

    Abstract: We conducted two studies to examine the role of the social norm of fairness on cognitive (beliefs and judgments) and affective (emotions and feelings) ambivalence in an intergroup context of evaluation. As predicted, we found that ambivalence toward the ingroup is constantly higher in the cognitive dimension than in the affective dimension. Instead, cognitive and affective ambivalence toward the outgroup are generally similar but when the outgroup is highly protected by the fairness norm (i.e., the elderly), cognitive ambivalence is considerably lower than affective ambivalence. These findings provide evidence that (1) cognitive ambivalence is more controlled by the fairness norm than affective ambivalence, and that (2) it holds an adaptive function, changing in accordance with the demands of the normative context.

  • 2001

  • Hechter, Michael; Opp, Karl-Dieter (Hg.) (2001): Social norms. New York N.Y.: Russell Sage Foundation

    Abstract: Social norms are rules that prescribe what people should and should not do given their social surroundings and circumstances. Norms instruct people to keep their promises, to drive on the right, or to abide by the golden rule. They are useful explanatory tools, employed to analyze phenomena as grand as international diplomacy and as mundane as the rules of the road. But our knowledge of norms is scattered across disciplines and research traditions, with no clear consensus on how the term should be used. Research on norms has focused on the content and the consequences of norms, without paying enough attention to their causes. Social Norms reaches across the disciplines of sociology, economics, game theory, and legal studies to provide a well-integrated theoretical and empirical account of how norms emerge, change, persist, or die out. Social Norms opens with a critical review of the many outstanding issues in the research on norms: When are norms simply devices to ease cooperation, and when do they carry intrinsic moral weight? Do norms evolve gradually over time or spring up spontaneously as circumstances change? The volume then turns to case studies on the birth and death of norms in a variety of contexts, from protest movements, to marriage, to mushroom collecting. The authors detail the concrete social processes, such as repeated interactions, social learning, threats and sanctions, that produce, sustain, and enforce norms. One case study explains how it can become normative for citizens to participate in political protests in times of social upheaval. Another case study examines how the norm of objectivity in American journalism emerged: Did it arise by consensus as the professional creed of the press corps, or was it imposed upon journalists by their employers? A third case study examines the emergence of the norm of national self-determination: has it diffused as an element of global culture, or was it imposed by the actions of powerful states? The book concludes with an examination of what we know of norm emergence, highlighting areas of agreement and points of contradiction between the disciplines. Norms may be useful in explaining other phenomena in society, but until we have a coherent theory of their origins we have not truly explained norms themselves. Social Norms moves us closer to a true understanding of this ubiquitous feature of social life.

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