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2017
Iversen, Stefan (2017): Narratives and Online Decorum. The Rhetoric of Mark Zuckerberg's Personal Storytelling on Facebook. In: STYLE 51 (3), S. 374-390. DOI: 10.1353/sty.2017.0031

Abstract: The article ties in with and attempts to further interests in the - rhetorical aspects of personal storytelling by examining what is taken to be a pervasive yet understudied form of purposeful storytelling. The overall aim is to investigate how the narration of intimate biographical events may be used to influence or mold matters of decorum or appropriate behavior. Through close reading of the use of narratives in a Facebook post by Facebook CEO Mark Zuckerberg, the article argues for the potential meta-decorous nature of such posts; in addition to their private content, they are about what posting is or should be, and therefore also about what it may be, or should mean, to be someone posting on Facebook. Consequently, these personal stories are read as peculiar amalgamations of the personal, the strategic, and the moral.

Keywords: Appropriateness, Art des Kommunikationsmediums, das Persönliche, decorum, doppelter Treffer, Facebook, Identität, Identitätsstiftung, Intimität, Kommunikation, Kommunikationsstrategie, Mensch-Maschine-Releation, Mensch-Technik-Relationen (MTR), Moral, Morals, Öffentlicher vs. privater Raum, Rhetorik, Situationsbedingter Kontext, Social Network, Social Network Einfluss, Soziale Angemessenheit, Storytelling, Strategien zur Erlangung von Sympathie, Wissen um Normen
2016
Lee, Raymond L. M. (2016): Diagnosing the Selfie. Pathology or Parody?: Networking the Spectacle in Late Capitalism. In: THIRD TEXT 30 (3-4), S. 264-273

Abstract: Social networking sites are now reportedly flooded with millions of selfies, the purportedly narcissistic tendency to reproduce with webcams and smartphones self-images intended for widespread online dissemination. Like the chain-letter craze of yesteryears, selfies have become fast reduplicating memes targeted at no single destination and orbited in digital space as self-identities transformed into virtual signs. Psychological interpretations cast them as pathological manifestations of low self-esteem and attention-seeking behaviour, perhaps even a form of psychosis. However, defenders attempt to demonstrate selfie circulation as a reality sui generis with its own codes of communication and decorum that may even suggest the formation of new digital communities. However, this defence neglects the question of selfies as spectacles in network culture coinciding with the growth of surveillance practices. Intensification of spectacles aided by the spread of new media technologies may be seen as favouring an interpretation of selfies as reflecting the power of network memes rather than a pathological manifestation of narcissism.

Keywords: Datenschutz & Privatssphäre, decorum, doppelter Treffer, Im (wissenschaftlichen) Diskurs, Informations- & Kommunikationstechnik, Interaktion, Medienwissenschaft, Mensch-Technik-Relationen (MTR), narcissism, network meme, Parodie, Pathologie, Postkasten, Privacy and data, Psychologie, Realtechnik, Reflexionen über MTR, Selbst, Selfies, Situationsbedingter Kontext, Social Network, Social Network Einfluss, Soziale Angemessenheit, Soziale Netzwerke, surveillance, Technik, Überwachung
2014
Clyde, Joseph W.; Rodríguez, Melanie M. Domenech; Geiser, Christian (2014): Medical professionalism. An experimental look at physicians’ Facebook profiles. In: Medical Education Online 19 (1). DOI: 10.3402/meo.v19.23149

DOI: https://doi.org/10.3402/meo.v19.23149

Abstract: BACKGROUND: Use of social networking services (SNS) is on the rise. While many users sign in for personal purposes, it is not uncommon for professionals to connect over SNSs with clients, students, and patients. METHODS: The present study used an experimental approach to examine how medical doctors' SNS profiles impacted potential patients' impressions of professionalism. Participants (N=250 students) were randomly assigned to view one of six Facebook profiles. Profiles were populated with 1) solely professional material, 2) personal material that was strictly healthy, or 3) personal material that included unhealthy behavior. Profiles portrayed a male or female physician resulting in a total of six experimental conditions. Medical professionalism was measured with the First Impressions of Medical Professionalism (FIMP) scale, specifically developed for this study. RESULTS: There was a large and statistically significant main effect for profile type, F(2, 250)=54.77, p<0.001, ηp(2)=0.31. Post hoc tests indicated that personal profiles that contained healthy behavior were rated as most professional followed by profiles with strictly professional content. Personal unhealthy profiles were rated as least professional. Additionally, female profiles consistently received higher professionalism ratings across all three profile types [F(1, 250)=5.04, p=0.026, ηp(2)=0.02]. CONCLUSION: Our results suggest that a physician's SNS profile affects a patient's perception of that physician's medical professionalism. A personal, healthy profile may augment a patient's perception of that physician's character virtues if the profile content upholds the decorum of the medical field.

Keywords: Art des Kommunikationsmediums, Daten, Datenschutz, decorum, doppelter Treffer, Experte-Laie, Information, Kommunikation, Medien, Medienwirksamkeit, Medizin, Mensch-Technik-Relationen (MTR), Professionalität, angemessene Selbstdarstellung, Rolle (Beruf), Social Network, Social Network Einfluss, Soziale Angemessenheit, soziale Medien, Sozialpsychologie, Wahrnehmung angemessener Selbstdarstellung, Facebook

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