Alle Publikationen
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2016
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(2016): Multiple Audiences as Text Stakeholders. A Conceptual Framework for Analyzing Complex Rhetorical Situations. In: Argumentation 30 (4), S. 467-499. DOI: 10.1007/s10503-016-9394-6
Abstract: In public communication contexts, such as when a company announces the proposal for an important organizational change, argumentation typically involves multiple audiences, rather than a single and homogenous group, let alone an individual interlocutor. In such cases, an exhaustive and precise characterization of the audience structure is crucial both for the arguer, who needs to design an effective argumentative strategy, and for the external analyst, who aims at reconstructing such a strategic discourse. While the peculiar relevance of multiple audience is often emphasized in the argumentation literature and in rhetorical studies, proposals for modelling multi-audience argumentative situations remain scarce and unsystematic. To address this gap, we propose an analytical framework which integrates three conceptual constructs: (1) Rigotti and Rocci's notion of communicative activity type, understood as the implementation of an interaction scheme into a piece of institutional reality, named interaction field; (2) the stakeholder concept, originally developed in strategic management and public relations studies to refer to any actor who affects and/or is affected by the organizational actions and who, accordingly, carries an interest in them; (3) the concept of participant role as it emerges from Goffman's theory of conversation analysis and related linguistic and media studies. From this integration, we derive the notion of text stakeholder for referring to any organizational actor whose interest (stake) becomes an argumentative issue which the organizational text must account for in order to effectively achieve its communicative aim. The text stakeholder notion enables a more comprehensive reconstruction and characterization of multiple audience by eliciting the relevant participants staged in a text and identifying, for each of them, the interactional role they have, the peculiar interest they bear and the related argumentative issue they create. Considering as an illustrative case the defense document issued by a corporation against a hostile takeover attempt made by another corporation, we show how this framework can support the analysis of strategic maneuvering by better defining the audience demand and, so, better explaining how real arguers design and adapt their topical and presentational choices.
Keywords: breites Publikum, Communicative Activity Type nach Rigotti und Rocci, Goffman, Interaktionspartner, Kommunikation, Kommunikationswissenschaft, Konversationsanalyse, Öffentliche Darstellung, Öffentlicher vs. privater Raum, Öffentlichkeit, Publikumswirksamkeit, Rhetorik, Sozialer Raum / Kultureller Kontext, stakeholder, Stakeholder Concept (of Communication), Strategien zur Erlangung von Sympathie, Theory of interaction (Goffman), Wissen um Normen 2015
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(2015): How to be in public. The case of an early television show. In: Celebrity Studies 6 (3), S. 355-369. DOI: 10.1080/19392397.2015.1062647
Abstract: The process of image management, whether of celebrities or non-celebrities, involves attention to several different registers of communication at once. The act of appearing on television has always presented difficulties for ordinary people in managing these different framings' of their spontaneous behaviour. This is vividly demonstrated by the first ever Double Your Money programme on the newly opened British commercial channel ITN in 1955. The different performance styles that people employed, along with the key role of the presenter Hughie Green, are here examined in detail. The problems of historical TV research using programmes that were temporarily meaningful' are also discussed along with other examinations of this archival programme.
Keywords: Außendarstellung, Fernsehen, Goffman, Im (wissenschaftlichen) Diskurs, Image, Konfliktverhalten, Konstruktion des Selbst, Mensch-Technik-Relationen (MTR), Observablen/Kriterien für sozial angemessenes Verhalten und dessen Bewertung, Öffentliche Darstellung, Öffentlichkeit, Reflexionen über MTR, Status / biologische Marker, Technik, TV -
(2015): In-your-face politics. The consequences of uncivil media. Princeton, NJ: Princeton Univ. Press. Online verfügbar unter http://www.loc.gov/catdir/enhancements/fy1512/2014956135-d.html
Abstract: "Americans are disgusted with watching politicians screaming and yelling at one another on television. But does all the noise really make a difference? Drawing on numerous studies, Diana Mutz provides the first comprehensive look at the consequences of in-your-face politics. Her book contradicts the conventional wisdom by documenting both the benefits and the drawbacks of in-your-face media."--Dust jacket flap "'In-your-face' politics refers to both the level of incivility and the up-close and personal way that we experience political conflict on television. ... Mutz finds that incivility is particularly detrimental to facilitating respect for oppositional political viewpoints and to citizens' levels of trust in politicians and the political process. On the positive side, incivility and close-up camera perspectives contribute to making politics more physiologically arousing and entertaining to viewers. This encourages more attention to political programs, stimulates recall of the content, and encourages people to relay content to others."--From publisher description Americans are disgusted with watching politicians screaming and yelling at one another on television. But does all the noise really make a difference? Drawing on numerous studies, Diana Mutz provides the first comprehensive look at the consequences of in-your-face politics. Her book contradicts the conventional wisdom by documenting both the benefits and the drawbacks of in-your-face media Includes bibliographical reference and index
Keywords: Ekel, Fehlverhalten, Fernsehen, Fernsehsendung, Kommunikation, Kommunikationswissenschaft, Mass media, Medien, Meinungsbildung, Mensch-Technik-Relationen (MTR), Öffentlichkeit, Political aspects, Politik, Politikwissenschaft, Politische Kommunikation, Politische Meinungsbildung, Politische Methode, Realtechnik, Skandalisierung und Arousal, Soziale Angemessenheit, Technik, Television in politics, USA 2010
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(2010): When is an email really offensive?. Argumentativity and variability in evaluations of impoliteness. In: Journal of Politeness Research. Language, Behaviour, Culture 6 (1). DOI: 10.1515/jplr.2010.002
Abstract: The analysis in this paper centres on an email exchange between a lecturer and a student at the University of Auckland which resulted in the dismissal of that lecturer. This dismissal gave rise to significant controversy, both off- and online, as to whether the email itself was simply "intemperate" and "angry'', or more seriously "offensive" and "racist". Through a close analysis of the interpretations of the entails by the lecturer and student, as well as online evaluations made on blogs and discussion boards, it becomes apparent that the inherent discursivity of evaluations of impoliteness arises not only from different perceptions of norms, but also from the ways in which commentators position themselves vis-a-vis these evaluations. It also emerges that the relative level of discursive dispute is mediated by the technological and situational characteristics of the CMC medium in which these evaluations occurred. It is concluded that research into various forums of online interaction provides a unique window into the inherent variability and argumentativity of perceptions of offensive behaviour as a public record of discursive disputes surrounding particular alleged violations of norms of appropriateness can be (re) scrutinized in such forums.
1998
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(1998): Ökonomie der Aufmerksamkeit. Ein Entwurf. München: Hanser
Abstract: Georg Franck hat eine neue Ökonomie entdeckt, die mit der Ökonomie des Geldes konkurriert: die Ökonomie der Aufmerksamkeit, die nach den gleichen Gesetzen funktioniert. Aufmerksamkeit, die uns entgegengebracht wird, lässt sich verzinsen, und wer die höchste Stufe der Aufmerksamkeit erreicht hat, kann seine Kinder beerben. Aber diese Ökonomie zieht, wie jede andere, soziale Konsequenzen nach sich. Also beschließt Franck seinen Entwurf mit dem Grundriss der Ethik der Aufmerksamkeit.
1996
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(1996): Gebrauchswandel und Bedeutungsvarianz in Textnetzen. Die Konzepte Identität und Deutsche im Diskurs zur deutschen Einheit. Tübingen: NarrKeywords: Begriff, Deutsch, Deutsche, Deutsche Frage, Deutschland, Deutschland
, Deutschland , Diskurs, Geschichte 1980-1996, Identität, Öffentlichkeit, Sprachgebrauch durch die Vereinigung, Sprachliche Prozesse, Sprachliche Veränderungen durch Vereinigungsprozeß, sprachliche Vernetzung, Sprachwissenschaft, Textlinguistik, Wiedervereinigung 1972
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(1972): Relations in public. Microstudies of the public order. Harmondsworth: Penguin Books (Pelican books)
Abstract: Until recently, to be in a "public place" meant to feel safe. That has changed, especially in cities. Urban dwellers sense the need to quickly react to gestural cues from persons in their immediate presence in order to establish their relationship to each other. Through this communication they hope to detect potential danger before it is too late for self-defense or flight. The ability to read accurately the "informing signs" by which strangers indicate their relationship to one another in public or semi-public places without speaking, has become as important as understanding the official written and spoken language of the country. In Relations in Public, Erving Goffman provides a grammar of the unspoken language used in public places. He shows that the way strangers relate in public is part of a design by which friends and acquaintances manage their relationship in the presence of bystanders. He argues that, taken together, this forms part of a new domain of inquiry into the rules for co-mingling, or public order. Most people give little thought to how elaborate and complex our everyday behavior in public actually is. For example, we adhere to the rules of pedestrian traffic on a busy thoroughfare, accept the usual ways of acting in a crowded elevator or subway car, grasp the delicate nuances of conversational behavior, and respond to the rich vocabulary of body gestures. We behave differently at weddings, at meals, in crowds, in couples, and when alone. Such everyday behavior, though generally below the level of awareness, embodies unspoken codes of social understandings necessary for the orderly conduct of society.
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