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1968
Khuri, Fuad I. (1968): The Etiquette of Bargaining in the Middle East. In: American Anthropologist 70 (4), S. 698-706. DOI: 10.1525/aa.1968.70.4.02a00020

Abstract: Bargaining takes place in free markets, as in the sûqs of the Middle East, where prices fluctuate and where the buyers and sellers meet with opposed economic interests. It brings order to such markets by enabling the buyer and the seller to develop lasting economic relationships between them, based on mutual trust. Should the bargaining partners, buyer or seller, fail to establish such trust by the use of culturally determined polite formulas, conflict between them arises and no transaction takes place.

Keywords: Disziplin, Ethnographie, Etikette, Etiquette, Handeln, Kultur, kulturelle Etiketten, Kulturelle/soziale Rituale, Situationsbedingter Kontext, Soziale Angemessenheit, Soziologie, Vertrauen, Wirtschaftliche Sphäre

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