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  • 2002

  • Goldstein, Mikael; Alsio¨, Gunilla; Werdenhoff, Jost (2002): The Media Equation Does Not Always Apply: People are not Polite Towards Small Computers. In: Personal and Ubiquitous Computing 6 (2), S. 87-96. DOI: 10.1007/s007790200008

    DOI: https://doi.org/10.1007/s007790200008 

    Abstract: The Media Equation asserts that people treat and behave towards computers in much the same way as towards other people, for example regarding politeness. We report the results of a study investigating the validity of the Media Equation for PDAs and smart phones. Twenty-five users each performed seven tasks with one of four PDAs or a smart phone. None of the users had any prior experience with a PDA. Contrary to the postulations of the Media Equation, the number of “likes” decreased and number of “dislikes” increased in the computer present condition. Previous objective performance when interacting with a palm computer appears to account for subjective attitudes much more than computer absence/presence. It appears that degree of politeness might be performance-level dependent but this has to be reinvestigated before more firm conclusions can be drawn.

    Keywords: Computer Science, general, Mobile Computing, Personal Computing, User Interfaces and Human Computer Interaction
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