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  • 2018

  • Whitaker, Lydia; Brown, Stephen L.; Young, Bridget; Fereday, Richard; Coyne, Sarah M.; Qualter, Pamela (2018): Pervasive, hard-wired and male. Qualitative study of how UK adolescents view alcohol-related aggression. In: PLoS one 13 (2). DOI: 10.1371/journal.pone.0191269

    DOI: http://www.ncbi.nlm.nih.gov/pubmed/29408910 

    Abstract: Laboratory studies of alcohol-inexperienced adolescents show that aggression can be primed by alcohol-related stimuli, suggesting that alcohol-related aggression is partly socially learned. Script theory proposes that alcohol-related aggression 'scripts' for social behaviors are culturally-available and learned by individuals. The purpose of the study was to understand the content and origins of alcohol-related aggression scripts learned by adolescents. This qualitative focus group study of 40 adolescents (ages 14-16 years) examined alcohol-related aggression scripts. Participants believed aggression and severe injury to be pervasive when young people drink. Viewed through a biological lens, participants described aggression as an 'instinctive' and 'hard-wired' male trait facilitated by intoxication. As such, alcohol-related aggression was not seen as intended or personally controllable and participants did not see it in moral terms. Females were largely viewed as either bystanders of inter-male aggression or potential victims of male sexual aggression. Participants attributed their views on the frequency and nature of alcohol-related aggression to current affairs and reality television, which they felt portrayed a reality of which they had little experience. The origins of the explicitly biological frameworks that participants used seemed to lie in pre-existing beliefs about the nature of gender differences. Perceptions of the pervasiveness of male alcohol-related aggression, and the consequent failure to view alcohol-related aggression in moral terms, could dispose some young people to alcohol-related aggression. Interventions could target (1) the beliefs that alcohol-related aggression is pervasive and uncontrollable in males, and (2) participants' dysfunctional views of masculinity that underpin those beliefs.

  • 2015

  • McNally, Peter; Bicchieri, Cristina (2015): Shrieking Sirens - Schemata Scripts and Social Norms. How Change Occurs. In: PPE Working Paper

    Abstract: This paper investigates the causal relationships among scripts, schemata, and social norms. The authors examine how social norms are triggered by particular schemata and are grounded in scripts. Just as schemata are embedded in a network, so too are social norms, and they can be primed through spreading activation. Moreover, the expectations that allow a social norm‘s existence are inherently grounded in particular scripts and schemata. Using interventions that have targeted gender norms, open defecation, female genital cutting, and other collective issues as examples, the authors argue that ignoring the cognitive underpinnings of a social norm doom interventions to failure.

  • 2004

  • Goddard, Cliff; Wierzbicka, Anna (2004): Cultural scripts. What are they and what are they good for?. In: Intercultural Pragmatics 1 (2). DOI: 10.1515/iprg.2004.1.2.153

    Abstract: The term cultural scripts refers to a powerful new technique for articulating cultural norms, values, and practices in terms which are clear, precise, and accessible to cultural insiders and to cultural outsiders alike. This result is only possible because cultural scripts are formulated in a tightly constrained, yet expressively flexible, metalanguage consisting of simple words and grammatical patterns which have equivalents in all languages. This is of course the metalanguage of semantic primes developed over the past 25 years of cross-linguistic research by the editors and colleagues in the natural semantic metalanguage (NSM) approach. The present collection of studies demonstrates the productivity and versatility of the cultural scripts approach with case studies from five di¤erent parts of world—China, Colombia, Korea, Singapore, and West Africa—describing a widely di¤ering selection of culture-specific speech practices and interactional norms. One recurrent theme is that the di¤erent ways of speaking of di¤erent societies are linked with and make sense in terms of di¤erent local cultural values, or at least, di¤erent cultural priorities as far as values are concerned. Cultural scripts exist at di¤erent levels of generality, and may relate to di¤erent aspects of thinking, speaking, and behaviour. The present set of studies is mainly concerned with norms and practices of social interaction

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